Today I will look at an emerging trend in the form of short form live videos. The actuality of this topic couldn’t be more obvious with Facebook joining the likes of Meerkat and Twitter’s Periscope. The main difference between these products is the longevity of the content, Meerkat thinks that it is in this moment or miss out, Periscope thinks it is 24 hours and Facebook converts them into content.
Facebook – as it is used to – is rolling out its new Live feature in stages, first to celebrities. This move makes sense, because it allows Facebook to fine tune the product and to help consumers get used to it by seeing how celebrities do it. Celebrities, who make a living out of being in the public eye are also easy to convince to use it. It is expected that this will be gradually rolled out to the public and from the US to the other countries.
I expect brands to leverage this new form of content, especially in the beginning with its novelty factor it will bring high engagement rates and a general buzz. In terms of content I think that it will be similar to other social media, anything that is cute, funny, or actual will be a hit.
What do you think, what will be the new ‘Ice Bucket Challenge’?
Native was one of the buzz words of 2014, so in today’s post I will show you the most common types & examples. There isn’t an official definition of native ads, put simply it is paid content that are so cohesive with the page content and consistent with the platform behaviour that the viewer simply feels that they belong. However, it is key that the consumer should be able to distinguish between what is paid for advertising and what is publisher editorial content.
The IAB identified 6 categories of native ad types are the following:
In-Feed Units – are ads that are in the publisher’s normal content feed with a usually brand metric focus
Paid Search Units – are ads above the organic search results with a DR purpose
Recommendation Widgets – as opposed to In-Feed Units these do not mimic the appearance of the editorial content feed
Promoted Listings – appear on sites that typically do not have a traditional editorial content, they are designed to fit seamlessly into the browsing experience; measured on DR metrics
IAB Standard with Native Element Units – as the name says are placed outside of the normal content feed but contain contextually relevant content within the ad
Custom Units – there are other types of ad units that don’t fit into one of the above groups, they can take many forms but in all instances will be custom to a specific site
Read more on http://www.iab.net/media/file/IAB-Native-Advertising-Playbook2.pdf
Today I brought you a really good book called
Talk Like TED: The 9 Public Speaking Secrets of the World’s Top Minds (Gallo, 2014)
Public speaking or presentation skills are essential to master no matter where you are in your career or what is your job: if you are a researcher or a CEO. Through examples of the best TED talks the books gives plenty of practical examples that are easy to carry out in the workplace.
My favourite advice was this: “The only way to have a great career, … , is to do what you love.”
You can buy the book here: http://www.amazon.co.uk/dp/1447261135
Our world favours the bold and assertive, the people who thrive in group discussions. This starts early, in childhood classrooms are built for extraverts, they work in groups and are expected to work in teams. Kids who prefer to go on their own don’t get a change to do so and they might even be judged as problematic. On the other hand one third to half of the population are actually introverts. The difference is in how one responds to stimulation; extraverts crave a lot of stimulation, they are always about action, whereas introverts are most alive in quieter, more low-key environments.
Note Cain’s definition of introverts, it is different from being shy as that is a fear of social judgement. She says that introverts are more careful and need more solitary than extraverts. Famous extraverts include Eleanor Roosevelt, Gandhi, Darwin and Steve Wozniak.
I find it easy to relate to Cain’s recommendations, because instead of suggesting a radical change she is asking for more variety in schools and in the workplace. Her three actions are the following:
- Stop the madness of constant group work! – It is essential that extraverts learn how to work on their own, that is where deep thoughts come from). This point also means though that introverts need to learn how to work in groups; she encourages us not to stop collaborating, but to appreciate that solitude is important.
- Go have some alone time and have deep revelations! – Get inside our heads a little more and experience our thoughts and feelings.
- Take a look at your thoughts and interests every now and then and embrace us with it! – Believe me, the world needs your input.
You can watch the talk here: http://www.ted.com/talks/susan_cain_the_power_of_introverts?language=en
She also wrote a book that could be bought here: http://www.amazon.co.uk/Quiet-power-introverts-world-talking/dp/0141029196
In this post I will talk about Search Engine Optimisation (SEO) and why a brand needs to invest in it.
Google, just like the other search engines, uses automated botscalled spiders or crawlers that look through the web and index it.
It works and will continue to do so Most of the people use search engines to find specific products or brands. Based on the way search engines are developing it is not likely that SEO will cease to be effective anytime soon.
It is cost effective – Compared to the costs associated with other digital advertising channels (PPC, social and display) SEO provides a good ROI.
Your competitors are doing it – If you are not moving forward and improving your position you are losing out to the competitor who is.
Search engines do not understand non-text content They can see a site that is full of rich content, such as flash files, images, photos, videos, audio or plug-ins as blank. SEO helps the search engines better understand the site.
When you see this:
A bot sees this:
Thank you for reading!
If you want to read more: