Intro to Paid Social


What an amazing weather to be Social! According to Shareaholic one third of website traffic is coming from Social referrals or in other words from Social media. Not so long ago marketers used to look for organic reach, but with current changes to be more than just a drop in the ocean marketers need to turn to paid advertising. In today’s post I will go through the basics of Paid Social, answering the questions on when to use it and best practices.


To keep the post short although we can place advertising on most of these channels, I will focus on the most popular Social channels: Facebook, Twitter and LinkedIn.

Screen Shot 2015-06-12 at 17.14.43

Thank you for reading this post, if it is of interest I will write more about each of these channels in individual posts as well. ¢(-∀・○)

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