Fortnightly Book Recommendation on Creativity

Title & Author: Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration (Catmull, 2014)

creativityinc_catmull

We have all heard stories about Pixar’s inspiring way of working and finally we can read it first hand from Catmull, the co-founder and president of Pixar Animation Studios and Walt Disney Animation Studios. He guides us through 40 years of his life and learnings in a very engaging and kind voice. A must read book about creating a positive psychological environment for creativity with practical guidance, such as:

“A hallmark of a healthy creative culture is that it’s people feel free to share ideas, opinions, and criticisms. Lack of candour, If unchecked, ultimately leads to dysfunctional environments.”

“Easy isn’t the goal. Quality is the goal.”

I will make sure to keep this book close to me in years to come!

Rating: starstarstarstar

If interested you can buy the book on http://www.amazon.co.uk/Creativity-Inc-Overcoming-Unseen-Inspiration/dp/0593070097.

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