In this post I will talk about Search Engine Optimisation (SEO) and why a brand needs to invest in it.
Google, just like the other search engines, uses automated botscalled spiders or crawlers that look through the web and index it.
It works and will continue to do so Most of the people use search engines to find specific products or brands. Based on the way search engines are developing it is not likely that SEO will cease to be effective anytime soon.
It is cost effective – Compared to the costs associated with other digital advertising channels (PPC, social and display) SEO provides a good ROI.
Your competitors are doing it – If you are not moving forward and improving your position you are losing out to the competitor who is.
Search engines do not understand non-text content They can see a site that is full of rich content, such as flash files, images, photos, videos, audio or plug-ins as blank. SEO helps the search engines better understand the site.
When you see this:
A bot sees this:
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